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Home Care 7 min read

Home Care Agency Scales Without Adding Overhead

Coastal Care grew from 80 to 200 clients while keeping the same admin team — and improving care quality scores.

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Coastal Care NZTauranga

Coastal Care NZ was facing a challenge that every successful home care agency eventually encounters. Demand for their services was growing rapidly — more referrals were coming in from the local DHB, more families were reaching out for support, and the agency had built a reputation for quality care that was generating word-of-mouth growth. But growth, in a home care agency, doesn't just mean more clients. It means more care plans, more staff to recruit and manage, more visits to coordinate, more medication schedules to track, and more documentation for every single interaction.

The conventional wisdom was that growth required proportional investment in administration. For every 30 new clients, you'd need another coordinator. For every 50, another manager. But Coastal Care's leadership team believed there was a better way.

The scaling challenge

When Coastal Care NZ had 80 clients, their operations ran on a combination of a basic scheduling tool, paper files for care plans, and spreadsheets for everything else. It worked well enough at that size. The clinical manager could keep most of the details in her head. The scheduling coordinator knew each support worker personally. The system was held together by institutional knowledge and a dedicated team.

But as the client base approached 120, the cracks began to show. Scheduling conflicts became more frequent. Care plan updates were falling through the cracks. Staff were spending more time on the phone with the office, clarifying visit details, than they were with clients. The administrative team, which had stayed constant at four people, was working longer hours and still struggling to keep up.

"We reached a point where we had to choose," says Lisa Waterston, Coastal Care's Director of Operations. "We could either stop growing, hire more admin staff, or fundamentally change how we operated. Growing was important to us because there were families in our community who needed care. But we didn't want to hire our way to inefficiency."

"We didn't want to hire our way to inefficiency. We wanted technology to do the heavy lifting so our people could focus on relationships."

— Lisa Waterston, Director of Operations, Coastal Care NZ

The iCareNZ solution

Coastal Care implemented iCareNZ across their entire operation over a three-month period. The rollout covered scheduling and rostering, care planning and documentation, medication management, incident reporting, and family communication through the portal.

The scheduling module was the first priority — and the area where the impact was most immediately visible. Instead of manually matching support workers to client visits and managing changes through phone calls and text messages, the automated scheduling system handled shift allocation, conflict detection, and real-time updates. Support workers could see their schedules on their phones, confirm availability, and swap shifts with colleagues — all without involving the office.

"The scheduling transformation alone would have been worth the switch," Lisa says. "Our coordinator went from spending about 25 hours a week on scheduling to about 6. That's 19 hours she could redirect to supporting her team and following up on client concerns."

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Key Results at a Glance

  • Grew from 80 to 200 clients with same admin team
  • Scheduling time reduced by 75%
  • Care quality scores improved from 82% to 94%
  • Client satisfaction rating increased to 4.8/5
  • Staff utilisation rate improved by 18%

Growth without growing pains

As Coastal Care continued to grow — from 120 to 160, then to 200 clients — the scalability of their systems was put to the test. Each new client meant a new care plan, new medication schedules, new visit patterns, new family communication preferences. In a paper-based or fragmented system, each addition would have added measurable burden to the admin team.

With iCareNZ, the marginal effort required to onboard each new client was minimal. Care plan templates meant that new plans could be created in minutes rather than hours. Automated scheduling found available staff slots without manual intervention. The family portal meant that onboarding families was as simple as sending an invitation email.

Eighteen months after implementation, Coastal Care had grown to 200 clients — a 150% increase — with the same four-person admin team. The difference was that the team was no longer drowning in paperwork. They were focused on quality assurance, staff development, and responding to client needs.

Quality improvements

The growth in client numbers was matched by improvements in care quality. Coastal Care's internal quality scores rose from an average of 82% to 94% within the first year. Client satisfaction surveys showed a consistent improvement, with the overall rating rising to 4.8 out of 5.

Lisa attributes this to a combination of factors. "When your team isn't exhausted by admin, they have more energy for the actual care. When visit notes are completed in real time on a mobile device, they're more accurate and detailed. When scheduling works smoothly, visits happen on time more consistently. Small improvements everywhere add up to a completely different experience for clients and their families."

The family portal was another unexpected driver of satisfaction. Families could see when visits had happened, read the care notes, and communicate with the office without having to play phone tag. "Our families told us they felt more connected and informed than ever before. One family member said it had reduced their anxiety significantly. That's the kind of feedback that reminds you why this work matters."

"Small improvements everywhere add up to a completely different experience for clients and their families. The technology enables the human connection — it doesn't replace it."

Advice for scaling agencies

Lisa's advice for other home care agencies considering a similar path is pragmatic. "Don't try to fix everything at once. Pick the area that causes your team the most pain and start there. For us, it was scheduling. Once we saw how much better that could be, it gave us the confidence to tackle the next thing."

She also emphasises the importance of choosing a platform that can grow with you. "We didn't want to go through this transition again in two years. We needed a system that could handle 200 clients today and 500 clients in the future. iCareNZ has that capacity."

Reflecting on the journey, Lisa is clear about what made the difference. "The technology matters, but what really made it work was our team's willingness to embrace change. We involved them in every decision, listened to their feedback, and celebrated the wins along the way. When people feel part of the solution, they make it work."

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